UX Researcher & Analyst
Evidence-led. Human-centred.
I design intuitive, accessible digital experiences, grounded in data and shaped by real users.
Perth, Western Australia
About
I'm a UX Researcher who conducts research across the university's current student experience — conducting field studies, co-design sessions, accessibility audits, and large-scale usability testing to make digital experiences genuinely work for every student.
My background is a little unusual. I came up through copywriting, content, SEO, marketing management, and data analytics before landing in UX — and that breadth is a genuine asset. I can read a GA4 dashboard, write a screener, run a card sort, and hand off a Figma prototype. I understand the full system that surrounds a design decision.
Accessibility isn't a checkbox for me. It's the lens I bring to every brief. I care particularly about equity — making sure research includes regional, remote, and non-metro cohorts who are often the most underserved by digital systems.
Research before assumptions
I build the evidence base first. Stakeholder instinct has a place, but users tell you what you don't expect.
Accessibility as a design constraint
WCAG standards aren't a post-launch audit. They're part of how I frame problems from day one.
Mixed methods, always
Quantitative data tells me what's happening. Qualitative research tells me why. I need both to make confident recommendations.
Research that reaches people
Findings that never leave a Confluence page aren't findings. I communicate insights in a way that actually changes decisions.
Work
A selection of research-led projects — from large-scale student portal redesigns to accessibility audits and performance research in regional WA.
Helped drive end-to-end UX research for Curtin University's primary student portal refresh — from field studies in regional Kalgoorlie to SUS benchmarking with thousands of students. Shaped navigation architecture, accessibility strategy, and stakeholder buy-in through a mixed-methods evidence base.
Research activities
Outputs
Structured reviews of OASIS components against WCAG 2.2 AA standards and Nielsen's heuristics — identifying critical barriers and informing accessible design decisions across the portal.
Multiple rounds of card sorts, tree tests, and dot-voting activities across metro and regional campuses to surface student mental models and improve menu structure and page titles.
Built Looker Studio and Power BI dashboards to visualise student engagement and feedback trends, combining GA4 data with survey results to surface usability blockers for design and product teams.
Expertise
User research
Qualitative and quantitative research methods — from field studies and co-design to large-scale surveys. I recruit, facilitate, and synthesise.
Usability testing
Moderated and unmoderated task-based testing, SEQ scoring, and iterative prototype validation. I track task success, time-on-task, and satisfaction.
Accessibility
Structured audits against WCAG 2.2 AA standards. I understand both the technical constraints and the human cost of inaccessible design.
Data & analytics
Turning behavioural data into design insight. I work across GA4, Tag Manager, Looker Studio, and Power BI to surface what the numbers are really saying.
Information architecture
Structuring content systems that match how users actually think. Navigation design, labelling strategy, and IA validation with real participants.
Technical fluency
Enough HTML, CSS/SCSS, JS, and WordPress/ACF to be dangerous in a dev conversation. I can review implementations, not just hand off specs.
Experience
Seven-plus years across startups, agencies, and a large institution — spanning copywriting, SEO, marketing, data analytics, and now UX. That breadth isn't a liability; it's how I understand the systems that UX sits inside.
Aug 2024 – Present
UX Analyst
Curtin University — Perth, WA
Apr 2024 – Aug 2024
Digital Data Analyst
Curtin University — Perth, WA
Jan 2022 – Apr 2024
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SEO & Content Manager
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Jun 2019 – Dec 2020
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Sept 2018 – Jul 2019
Junior Copywriter / Content Specialist
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Contact
I'm based in Perth, WA and open to interesting conversations — new opportunities, research collaborations, or just a chat about accessibility and evidence-led design.